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Online Lead Certification: Master the Art of Lead Conversion in 4 Weeks (Self-Guided)
Introduction
Welcome to Online Lead Certification!
Overview of the Program
Week 1 - Understanding the Modern Consumer Journey
Understanding Consumer Expectations
Agent Centric vs. Customer Centric Models
Guiding Principals: Contrast, Urgency & P.O.P.
Session Slides
Personal Brand Writing Exercise
Call Analysis Exercise
Week 1 Quiz
Week 2 - People Over Properties
The Importance of Empathy in Real Estate
The Power of First Impressions & Small Wins
Guiding Principals: Luster, C.A.L.M. & Cookies
1st Call Flow: People Over Properties
Session Slides
Empathy Writing Exercise
P.O.P. Call Flow Practice
Week 2 Quiz
Week 3 - Hustle & W.O.W.
The Power of Mindfulness: Investing in the Customer's Experience
Why Value Matters
Guiding Principals: Compete, Hustle & W.O.W.
Half-Hour Hustle: How to W.O.W. Buyers in the first 30 Minutes
2nd Call Flow: W.O.W. to Win
Session Slides
Video Introduction Exercise
The “Three Magic Questions” Exercise
Week 3 Quiz
Week 4 - Fortune in the Funnel
The Power of Timing: Why Speed and Strategy Matter in Real Estate
Make it Personal: The Key to Lasting Client Relationships
Guiding Principals: Prospect, Prioritize & Personalize
Session Slides
Prioritization in Practice – Build a Smart Outreach Plan
Personalization in Action – Crafting Tailored Responses
Week 4 Quiz
Conclusion
Celebrating Your Growth
Course Feedback Survey
Key Concepts Summary
Final Exam
Thank You & Next Steps!
The “Three Magic Questions” Exercise
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